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While e-cigarette use among young people has declined in recent years, it remains a serious public health threat: 10% of high school students used e-cigarettes in 2023, many of whom were not smokers in the first place

With competitive prices and options for in-store pickup or shipping, Tobacco King aims to provide a convenient shopping experience for both regular customers and newcomers alike

Youth targeting: The tobacco industry often targets young people with attractive marketing, flavours, and packaging, making e-cigarettes appealing to a younger audience

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