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Tailor the advice to the person sitting in front of you by using short, positive or gain-framed statements, such as, Quitting smoking will reduce your risk of heart disease and stroke. Acknowledge that stopping smoking can be difficult and may take several attempts

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Other factors like unhealthy diet and alcohol consumption are also likely to have similar damaging effects on DNA, but Reimand says more information is needed to fully understand how that works

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Something you would imagine to be fundamental when conducting a scientific study