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Big Tobacco Bets on Menthol to Hook Youth, Women, and Blacks The global tobacco industry is worth hundreds of billions and Philip Morris alone, at $249.9Bn, is nearly double its closest rival BAT. #TobaccoIndustry #PhilipMorris #MarketCap #BigTobacco #GlobalMarkets Big Tobacco Heralds a Healthier World While Fighting Its Arrival The New York Times A handful of companies control most of the global tobacco market, and today they look very different from the cigarette giants people remember. By market value, Philip Morris International sits clearly at Our Brands U.S. Tobacco Cooperative

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