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And, given the skyrocketing cost of cigarettes, consumer spending in the category trumps those other trendy industries

A publication was excluded if it did not report IQOS-specific data, reported data unrelated to the topic (toxicity and health impact), or if the study was retracted or did not report original data

When nicotine is delivered through lozenges, it has to dissolve in your saliva and the nicotine is absorbed slowly in your mouth and your gut before the bloodstream takes it to the brain

2016 Behavioral Risk Factor Surveillance System Results. Available at: 7 Centers for Disease Control and Prevention

PMC 4735173