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Cowboy smoking cigarette hi res stock photography and images Alamy Before becoming a symbol of American freedom, Marlboro was marketed as a women's cigarette with the slogan Mild as May. In the early 1950s, when health warnings began to emerge, Philip Morris The Marlboro Man was the iconic face of Marlboro's filtered cigarette campaign, created by ad agency Leo Burnett in the 1950s. Initially launched to rebrand Marlboro as a rugged, masculine choice, the HISTORY LESSONS: The Marlboro Man From a brand which exclusively served women to becoming a brand of masculinity, rodeos and grit. This is the rise of Marlboro and how it went from the brink of extinction to

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