78 In Australia the rating system is different again, with an M (mature) rating, which falls between the ratings of PG and MA15+
Blue Label
How to get involved Culture + Cessation Collective Partner with us Apply for grants Youth Engagement Alliance Join our newsletter Close Search our site Top Searches Zyn Quit vaping IQOS Close Who we are Our mission Our impact Our team Our history Annual reports What we do EX Program: Quit support for individuals and organizations Youth and young adult nicotine addiction prevention & education Research & evaluation Policy leadership and community engagement Partnerships Our top issues Cessation access and support Nicotine addiction prevention Health equity and social justice Policy leadership and accountability Scientific integrity and evidence-based solutions Tobacco-free screens and pop culture Research & resources Popular topics Emerging tobacco products Traditional tobacco products Targeted communities Smoking by region Quitting smoking / vaping Tobacco in pop culture Type News & Insights Fact sheets Reports Research articles Videos Get involved Culture + Cessation Collective Youth Engagement Alliance Partnerships Search Press Help Quitting Opioid Crisis Curriculums Donate Top Searches Zyn Quit vaping IQOS Outsmart Nicotine: Breaking the Cycle Read more Multiple products, increased risks: dual and poly use of nicotine products Read more Breaking the cycle of nicotine addiction and withdrawal Read more Quitting vaping in 2026: Top tips and resources Read more Truth Initiative Report Finds Rapidly Evolving Nicotine Market Outpacing Regulation, Putting Youth at Risk Read more Explore what we do We are inspiring a movement to create a future free from nicotine addiction See what we do Proven-Effective Digital Cessation for Consumers EX Program - A free consumer program that is the go-to guide on the journey to quit smoking, vaping, or any tobacco product Youth/Young Adult Nicotine Addiction Prevention & Education Inspiring a movement to live free from nicotine addiction by empowering young people to quit or never start Research & Evaluation Powering every initiative with sound science and evidence-based strategies from the Truth Initiative Schroeder Institute and Innovations Evidence-Based Digital Cessation for Organizations EX Program Enterprise - Comprehensive cessation services for employers, health plans, governments, and public health organizations Policy Leadership & Community Engagement Leading policy initiatives and supporting young leaders to advocate for healthier communities Partnerships Joining with state and local governments, corporations, and non-profits to expand the impact of our prevention and cessation resources Our latest research and resources News Article Multiple products, increased risks: dual and poly use of nicotine products Apr 1 2026 E-cigarettes / Vaping/Zyn News Article Whats inside a vape
E-cigarettes contain nicotine, which is highly addictive, and theres also aerosol in vapes that have cancer-causing chemicals
Its a linguistic testament to British diversity
